Cars Women Want Most

Women and Cars
What they want


What do women look for when buying a car? Well, in the recent
"What Women Want" Automotive Satisfaction Study by the Good
Housekeeping Institute and JD Power and Associates a couple of
findings may surprise you.

After reviewing the responses of more than 100,000 woman they
found a number of things, including...

Safety is key - Safety is the primary factor in women's satisfaction
in nearly every category of vehicle. The only segments where women
ranked safety as second priority were compact vans and entry SUVs.

Women make the decisions - 59% of car purchases are made by or
influenced by women.

Women are driving more - The amount of principal drivers who are
female has steadily increased over the past five years to nearly
six million.

Women like a powerful engine too - Women feel that engine performance, including acceleration and handling, are very important to women
- even a little more men.
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Environment is important - 82% of women found environmentally
friendly vehicles 'extremely important' or 'somewhat important"
versus 72.3% of men.

More likely to buy abroad - In fact, women are more likely
to purchase Asian cars, trucks and SUVs than men. While more
than half of the women said that they would be likely to
purchase an Asian made car and slightly less said they would
buy an Asian made truck or SUV, 48% of men would by an
Asian-made car and only 25% would by an Asian made truck or SUV.

After 40,000 women were surveyed about satisfaction with their
new vehicles, which they had purchased in 2004, a list of the
best arose.

The best vehicles according to women are:

Premium Compact Car - Chrysler PT Cruiser

Entry Midsize Car - Hyundai Sonata

Premium Midsize Car - Toyota Avalon

Entry SUV - Subaru Forester

Midsize SUV - Nissan Murano

Fullsize SUV - Toyota Sequoia

Entry Luxury SUV - Lexus RX 330

Compact Van- Toyota Sienna