Zen & the art of auto display

We visited the BMW Pavillion at the ADA Motorshow,
and while the cars were certainly impressive (the M3 lived up to
expectations) but the display, conceived by designer SIIM, was minimalist
almost Zen-like(aided bythe fact that all except one model was in white; the M3 was white with dark racing trim and ther wasa 330 cabrio done in dark brown with
custom wine red leather seats).

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