Still reviewing those Super Bowl ads from Sunday's game? never saw any? Well this one is quite funny, even if you're an environmentalist. Lighten up a bit.
Is it offensive or humorous? Does it support or mock environmentalists? Audi's "green police" Super Bowl ad, ranked sixth best in USA TODAY's ad meter, is stirring controversy for its portrayal of the eco-movement.
In the one-minute ad, which you can watch above or by clicking here, ordinary citizens are arrested for using plastic instead of paper, throwing away batteries, not composting orange rinds, using incandescent light bulbs and setting their hot tub thermostats too high. All this happens while Robin Zander sings redone lyrics to Cheap Trick's '70s classic The Dream Police.
The "green police," however, gives a thumbs up to Audi's diesel A3 TDI, which claims to get 42 miles per gallon on the highway and reduce greenhouse gas emissions by 30%.
It's not just the Super Bowl ad, which the New York Times says puts "the "mental" in "environmental,"" that's raised questions.
Tuesday, February 09, 2010
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